NITRICEUTICAL vs NUTRICEUTICAL: UNDERSTAND THE DIFFERENCE TO SAVE YOU MONEY AND IMPROVE YOUR HEALTH
There is so much confusion in the dietary supplement industry on which products actually work as advertised and which products do not and cannot work.
I believe this is why most mainstream medical doctors don’t use or recommend supplements to their patients. This is really unfortunate since there are some products out there that actually work as advertised and can provide enormous benefit to patients and consumers.
I’ve spent more than 23 years in nitric oxide research and discovery, published hundreds of peer reviewed papers, written several books and given more than 200 lectures around the world on nitric oxide.
Nothing makes me more angry and disappointed in the industry than to see products advertised as nitric oxide products when there is no possible way they can work based on ignorance of the companies marketing them or the outright deliberate fraud and deceptive trade practices by some of these companies.
Would you believe that none of the products above in the “nutraceutical” category actually generate or produce nitric oxide? You may ask, how can this be since on the label most specifically mention nitric oxide or intimate a nitric oxide related claim?
Some of these products have “miracle” in the name. This may be appropriate since it would be a miracle that they actually produce nitric oxide.
A few years ago, I was trying to find a way to differentiate and distinguish science based nitric oxide products that actually generate nitric oxide gas that we can quantify and verify from all the other garbage on the market.
That is how and when I coined the new term “Nitriceutical”.
Nitriceuticals vs Nutraceuticals
The word nutraceutical has been used for decades now to represent nutrients meant to replace or replete missing nutrients that may be missing for optimal health.
This can be Vitamin C, Vitamin D, zinc, iodine, selenium, etc. These are all important nutrients that can be used to supplement one’s diet to reach optimal levels.
The suffix “ceutical” means something of healing or therapy, so nutraceutical means nutrients meant to heal or provide therapy. Similarly, pharmaceuticals refer to drugs that are meant to heal or provide therapy.
I have always been interested in nitric oxide-based therapeutics that can provide a source of nitric oxide to help restore our body’s most important signaling molecule. Therefore, I coined and trademarked the term “Nitriceutical” to refer to nitric oxide-based products that generate nitric oxide to provide healing or therapeutic benefit.
Nitric oxide is a gas. Nitric oxide is not L-arginine. Nitric oxide is not L-citrulline or nitrate or some derivative of an amino acid. Nitric oxide is a signaling molecule and hormone that once produced initiates a number of important biological processes.
All of the products above in the NITRICEUTICAL category actually produce nitric oxide gas when dispensed or taken that we can quantify and verify with a gas phase nitric oxide analyzer. None of the other products produced even a hint of nitric oxide gas.
Billions Spent on Products That Do Not and Cannot Produce Nitric Oxide
Market reports have estimated the nitric oxide supplement industry to be in the tens of billions of dollars annually. That is tens of billions of dollars spent on products that do not and cannot produce nitric oxide as advertised.
The problem with people that become nitric oxide deficient and need “real” nitric oxide products that work is that their body has lost the ability to convert nutrients into nitric oxide gas. These people are not deficient in nutrients, they have lost the ability to utilize nutrients and amino acids like L-Arginine to produce nitric oxide.
Giving more of these nutrients, like L-arginine can actually make things worse. Beets have become a popular item lately. Beets are the third least like vegetable in the world and most of the beet products on the market have no nitric oxide activity whatsoever, so there is really nothing “super” about most beet products.
4 Categories of Nitrix Oxide Products
We can categorize nitric oxide products into 4 main categories below.
1. Products that contain L-arginine and/or L-citrulline. These products are useless. Our body makes sufficient levels of L-arginine to fully saturate the binding site of the NOS enzyme. L-citrulline is a bi-product of NO so it is not involved in NO production.
2. Beet root-based products. Most of these products do not contain sufficient nitrate or nitrite to lead to any NO formation. Most of these are “dead beat” products.
3. Nitrate based products. Several companies are selling capsules that contain potassium nitrate or sodium nitrate. These products will not and do not work in the majority of the population. Nitrate is inert in humans. Humans are unable to metabolize this molecule. The human body requires the presence of nitrate reducing bacteria to metabolize nitrate into nitrite and nitric oxide. If you don’t have the right nitrate reducing bacteria, you get no nitric oxide benefit from nitrate. In America alone, over 200 million people use antiseptic mouthwash on a daily basis. These mouthwashes have been shown to kill the good nitrate reducing bacteria and actually cause an increase in blood pressure. Many more Americans have active oral infections that disrupt the normal oral microbiome and disrupt nitrate reduction to NO. As a result, a nitrate-based product may only work in less than a third of the population. Nitrate is an important nutrient, but only if you are able to metabolize it to NO. Most people cannot and that is why they are nitric oxide deficient. Nitrate does not equal nitric oxide.
4. Nitriceuticals or products that produce authentic NO gas. This is a new product category based on my research and innovations over the past 20 years. Now that we understand how the hormone effects of nitric oxide work, we can develop product technology that actually generates nitric oxide gas in the human body. We can do this in the form of a lozenge that releases nitric oxide gas as it is dissolving in the mouth that is completely independent and does not rely on the oral microbiome or stomach acid. We can do this through powder forms that when dissolved in water and taken as a shot generate nitric oxide gas. We can also do this topically as a novel skinceutical. There is really no other way to deliver nitric oxide outside a clinical setting.
Use Nitric Oxide Products That Deliver
Please don’t fall prey and victim to false advertising and deceptive marketing by most companies trying to sell you a nitric oxide product.
Trust the science and the companies that actually conduct research and have experience and expertise in the nitric oxide field. Nothing is more important for your health than ensuring your body makes enough nitric oxide and to restore endogenous NO production.
We know how to make nitric oxide. More than 185,000 scientific publications reveal just how important this molecule is. Without it, you get sick and disease. With it, you have good health, free of disease. It’s that simple.
Now you have no excuses. Look for “NITRICEUTICAL” products that deliver on the brand promise of NO. Nitriceuticals can only be found at www.NO2U.com and www.N1O1.com. Use coupon code NSB10 to get 10% off and free shipping within the continental US.
Dr. Nathan S. Bryan is a biochemist and physiologist that has more than 20 years of basic science and clinical research. His many seminal discoveries have resulted in dozens of issued U.S. and International patents. He is an international expert in nitric oxide and molecular medicine. Dr. Bryan is an innovator and successful entrepreneur who product technology is responsible for hundreds of millions of dollars in revenue worldwide. This content is not intended to replace medical advice from a physician.